CHANNEL STRATEGY

Building the business model and profitability of your Sales Channel Network with a long-term vision for your organization

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• Definition of the right balance between your direct sales and your indirect sales

• Building of a commercial plan for your sales over a 3 years horizon

• Budget plan adapted to the growth target of your Channel Sales Network

Defining the right marketing strategy to sell your products through the different Channel Sales opportunities

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• Commercial targeting of your local and international markets

• Definition of the optimal typology of your Channel Sales Network

• Definition of lead assignment criteria between the different sales channels

Assessing the potential of your markets and adapt your offer to develop an efficient and profitable Channel Sales network

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• Assessment of the commercial potential of your products and your target markets

• Matching of your products features with the expectations of your network

• Organization and scaling of your Channel Sales teams and your partnerships team

Defining the financial challenges and profitability prospects of your offer for your network of business partners

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• Measuring the profitability of your products for your business partners

• Definition of management tools to motivate your network of partners

• Building your financial value proposition over 3 years and over